Madrid Ambassadors Programme
The Madrid Ambassadors Programme aims to search for and create loyalty among strategic partners with emotional ties to the city of Madrid that want to become its most effective ambassadors by helping to promote it as one of the best cities in the world to live and work in.
The programme includes a number of prominent Spanish and international figures with strong emotional ties to Madrid, as well as ordinary citizens with an emotional attachment to Madrid.
The project is viewed as a strategic initiative that strengthens citizens’ sense of pride in being part of Madrid and helps to position the Spanish capital as one of the cities with the highest quality of life in the world, and one of the most attractive capitals for culture, talent, investment and economic activity.
