Culture, Sports and Tourism
DESCRIPTION
This mobile device application takes users on a tour through the history of world painting. It shows 24 masterpieces found on Madrid’s Paseo del Arte (Art Walk), eight in each of the three major art galleries in the Spanish capital: the Prado Museum, the Thyssen-Bornemisza Museum and the Reina Sofía Museum.
The app is free and includes an audio guide that offers users a tour of the museums’ most important holdings, led by a voice that provides key information on the selected works. This service is available on the application in nine different languages and is compatible with Apple iOS and Android. So far, it has been downloaded by 24,000 people.
OBJECTIVES
The application is intended to facilitate access to culture for all of Madrid’s visitors and residents. It also aims to encourage visits to the city's three main museums and to showcase their permanent collections, in addition to promoting purchases of the Art Walk Pass. The app gives a distinct identity to one of the city’s main tourist areas, the best-known example of the rich cultural heritage found in Madrid.
INVESTMENT
This project required an investment of 17,900 euros.
ADDITIONAL INFORMATION
Paseo del Arte (Art Walk) >>
Essential Art Walk App (Paseo del Arte Imprescindible) >>
Página web de la Biblioteca Digital memoriademadrid >>
