Trade and Consumer Affairs
DESCRIPTION
Madrid Has It All, an ambitious project to support Madrid's commercial, hotel, hospitality and services sector, aimed at obtaining two main objectives. Firstly, the promotion and advertising of these sectors around the city and secondly, the digitalisation of all of the establishments that want to join the programme, totally free of charge.
The flagship of this initiative is the web web www.todoestaenmadrid.com and it’s app available for iOS and Android. A geo-referenced digital guide to all the city's shops, hotels, restaurants and services, making it a great digital showcase of the city and a listing of all the establishments that wish to register filling in this simple form.
Both, the web and the app are available in Spanish, English, French, German and Italian.
A file is generated for each member establishment with its image, description, website, social networks and location map.
Also:
- If the establishment has a booking engine, it can be integrated directly into the file, ensuring a higher online booking conversion rate. (You can see an example here)
- If the establishment has an online shop, it links directly to it. (For example)
- There is the possibility of directly linking the e_commerce portal of each establishment, by means of an iframe provided by the establishment, to its page in todoestaenmadrid.
At this moment there are 9,000 subscribed establishments that are directly benefiting from the powerful communication campaigns which Madrid City Council is carrying out.
In addition, thanks to the installation of a permanent QR code on more than 4,500 EMT bus shelters, Madrid City Council has been the first to convert them into "Directories of the City's Commercial, Hotel and Service Offer". Therefore, anyone who wishes to can look up all the commercial, hotel, and service offers located around the point where they are, the moment they get off the bus.
Furthermore, thanks to this application, commercial signage has begun to be introduced into the city's permanent road signs, a milestone that can already be seen in the Salesas and Costa Fleming shopping areas, in Chamartín, and which will soon be extended to the whole city.
On the other hand, through this guide, you can prepare shopping, gastronomic and leisure routes (like for example “the route of centenary commerce” which can be seen in this link) which notably enhance the development of campaigns by district, themes etc.
These routes can be permanent or temporary, and can highlight any aspects of interest, which greatly facilitates the entry of collaborators and sponsors. The website is ready to be published in English as soon as translation is available. The programme also includes the management of social networks.
GOALS
- Provide visibility to all of the commercial, hotel, hospitality and services sector
- Enable the digitalisation of all the establishments in the city
- Promote commercial areas and sectors
- Promote shopping tourism
- Provide information to citizens
- Implement the project in other cities through the “TODO ESTÁ EN TU CIUDAD” “EVERYTHING IS IN YOUR CITY” brand.
DURATION
Permanent and indefinite
PROJECT DATA
Since the project started in may 2021:
- More than 9,000 establishments have signed up
- More than 2,5 millions of pagesvisited
- More than 270,000 unique users
- All of the sectors
- All of the districts
MORE INFORMATION
Web page >>
