Madrid, the 7th most appealing European city for investing in the hotel business
Cushman & Wakefield. Hotel Investor Beat 2021
 
The report prepared by the international real estate services undertaking Cushman & Wakefield, in its Hotel Investor Beat ranks Madrid as the 7^th most appealing city for investing in the hotel business (7^th/15), surpassing Rome (8^th), Lisbon (9^th), Dublin (10^th), Edinburgh (12^th) or Moscow (15^th), in a ranking led by Barcelona, London, Paris, Amsterdam and Munich.
Madrid is ranked seventh in the classification while, as a region, the Iberian Peninsula is in the top 3, after the United Kingdom / Ireland and Germany.
The report is based on a survey taken in May and June of 2021, in which 52 large investment firms participated. The main conclusion of Hotel Investor Beat, prepared by Cushman & Wakefield, is that the investment market is shown to be very active, adapting its strategies to the situation brought about by the pandemic and its involvement in tourist activity. Namely, 40% of investors confirm that their predisposition to buy is higher than it was before Covid-19.
By establishment type, vacation resorts have become more appealing for 70% of all investors after the pandemic since a faster recovery in these assets is expected. In contrast, investors consider hotels specialising in MICE tourism or located close to airports to be of less interest.